Benjamin,You withstood a lot of heat this weekend. I know you're tired. You were blowing fire all over the place.
You appear like Josh Waitzkin playing 23 games of chess simultaneously.
For every strategist...
Josh's book is a must read!
Let me see if I understand what you're doing, sweet-pea. You ran a fake fight as an attention garnering mechanism on Michel Fortin's board. You saw the how they stampeded to read the new drama.
Then, you fought your way through the threads on Anthony Blake's board. Sweet-pea, they can't see their behavior on the board impacting their brand because either:
A) They make their money with other target audiences
B) They literally can't see the forrest for the trees
C) They are so engrossed in their group they see it as a private club that is invisible to The Real World
You are a loose-cannon for bringing the marketers to The People. You were dreaming when you tried to bring The People to the marketers. You can bring a whore to knowledge but you can't make her think.
Your Gary Halbert thread over on the Warrior Forum reminds me of something Blair Warren read last year and I thought I’d send you the quote. Here it is:
“A fighting spirit needs a little edge, some anger and hatred to fuel it. So do not sit back and wait for people to get aggressive; irritate and infuriate them deliberately. Feeling cornered by a multitude of people who dislike you, you will fight like hell. Hatred is a powerful emotion. Remember: in any battle you are putting your name and reputation on the line; your enemies will relish your failure. Use that pressure to make yourself fight harder.”
-->Robert Greene, The 33 Strategies of War
Remember?
Keep fighting my friend.
Despite your utter contempt for Jack Trout, use the word that he claims to have invented... Positioning.
Bennie, Ben. You are selling Thinking to an audience that is intimidated by thinking. In order to appeal to your largest entrepreneurial audience you can, you may not use the word "think." Americans would prefer to work hard rather than think and they don't much care for work.
We are in an age that assumes the narrowing trends of specialization to be logical, natural, and desirable. Consequently, society expects all earnestly responsible communication to be crisply brief. . . .
In the meantime, humanity has been deprived of comprehensive understanding.
Specialization has bred feelings of isolation, futility, and confusion in individuals. It has also resulted in the individual's leaving responsibility for thinking and social action to others.
Specialization breeds biases that ultimately aggregate as international and ideological discord, which, in turn, leads to war.
This is the ultimate meme war.
Fondly,
Liz
p.s. Did you put Ross Goldberg up to demanding you apologize? I've never seen you roll-over that quickly. Either that, or he has naked photos of you with a priest.
p.p.s. What's up with this...
==> http://postantidisestablishmentarianism.com/
Are you trying to get into the Guinness Book of World Records?
p.p.p.s. THE WARRIOR FORUM pulled your thread almost immediately after you apologized? That's a really weird choice.
1 comment:
DR. WILLIAM FINK:
Where does cheating fit into this?
HOWARD CAMPBELL:
Cheating is being an outlaw, or a pirate. It is taking money in a way that the casino won’t support your entitlement.
==> But you aren’t a criminal unless you are successfully prosecuted AND CONVICTED!<==
But the concept of cheating versus not cheating is a legal distinction. These divisions are synthetic. They don’t occur in Nature.
We get trapped in our own systems, mistaking our systems for Reality.
Anybody who tries to undermine the power of the system is quickly labeled a criminal. Their biggest crime is not respecting the power of the system, they point out the systems logical inconsistencies.
Larry Beinhart addresses the contemporary implications of this premise in American Hero.
Larry explains that this is the function of Propaganda, and begins with the premise...
==> propaganda that looks like propaganda is third-rate propaganda<==
...we are innocent, while they are guilty; We tell the truth and inform through news, while they lie and use propaganda; We defend ourselves, while they are aggressors; We are law-abiding, while they are criminals; We respect our agreements and treaties and abide by international law, while they are liars, cheaters, thieves and opportunists who break treaties.
Historically, white men have been the best at generating propaganda. Perhaps that’s the reason we call content-less sounds white noise.
[PAUSE]
Anybody who doesn’t have an inkling as to how the United States of America honored their agreements with the native people who lived here prior to our arrival should stop whatever they’re doing and get an education.
I guarantee you these people have never heard Columbus Day called Homeland Invasion Day. Its even doubtful they’ve heard of the Fourth of July referred to as Good Riddance Day by Brits, that’s less germane—but it makes the point that history is produced by the victors.
Anyone who sees the logic of defensively attacking another country because they may eventually attack us, probably wouldn’t make a good drinking buddy for me. The majority of our aggression as a nation is done under the guise of defending our way of life. America often defends our way of life by killing individuals or large groups. But we are not alone in this modus operandi.
Larry goes on to say that in each opposing country, the home country, through propaganda, says that we stand for justice and civil rights while they brutalize, repress and tyrannize their own and their neighbors.
All in all, our leaders govern with the consent of the people, while their leaders are usurpers of power with no popular support and will eventually be overthrown.
==> More elements of propaganda: The enemy commits torture, atrocity, and murder because he is a sadist who enjoys killing. <==
We use surgical or strategic violence only because the enemy forces us to. Killing is justified so long as one does not take pleasure in it, and it’s done in a clean manner, preferably from an antiseptic distance–the saturation bombing and the free-fire zones in Vietnam were legitimate; the face-to-face slaughter in My Lai was a war crime.
Larry asks if there are companies in America, whose business is generally non-criminal, tied to the government or not, that kill people and then go on about their business?
THIS IS IMPORTANT...High-profile prosecutions–Boesky, Milken, Watergate, Iran-contra–tend to convince us that crime never pays, and that even the high and mighty are dragged down when they stray, that the system works.
But this is just a form of propaganda.
Larry reminds us, “It is very important to the system that we believe in it.”
He explains that when movies were subject to censorship, which they were in a very formal way from 1934 to 1968, by the Hays Office, one of the strictest rules–as strictly enforced as not letting ten-year-olds view close-ups of oral copulation–was that crime must not profit. If someone committed a crime on-screen, they had to be punished. Later, when TV came around, network codes of standards and practices had much the same requirement. For dramatic reasons, we always see stories about independent-minded cops who defy all institutional resistance to bring down the biggest of corrupt bigwigs.
But, this is a round about discourse on cheating. In academia, the study of cheating is criminology.
==> As long as criminology has been a field of study, it has always been haunted by what Beinhart calls “the theory of the competent criminal." For obvious reasons, criminologists and psychologists and sociologists only study failed criminals–that is, those persons whose criminal acts led to their conviction and to punishment. If there’s a group of people out there who commit crimes and are not caught, and live happily ever after, then criminology is not a study of criminals, but of incompetents, bumblers, and fuckups and should instead be called fuckupology.
[PAUSE]
If you are a poker player, the benefit of the casino is that if you play by their rules, they ensure you get the money you are entitled to—they promise to protect you from cheaters.
The risk of opening your own small business, your own casino, is that you become responsible for collections and security.
DR. WILLIAM FINK:
Who is the casino in marketing?
HOWARD CAMPBELL:
In some regards the government is relied on to make sure companies don’t cheat.
Put in a more tangible way, each retailer is its own casino for consumer brands that are sold on their shelves. Wal-Mart, Kmart, Target, Barnes & Noble and a local bar are all casinos. But we advertise for players on mass media, so to a certain extent, America becomes the meta-casino. Look, this metaphor will break down if scrutinized too closely.
DR. WILLIAM FINK:
Then is poker a valid model for society?
HOWARD CAMPBELL:
Absolutely, at least in terms of money.
Look, no model is going to accurately replicate the real system. Chaos theory teaches us that a model may be valid within a specific range, but not on another scale. I want to focus on the part of the model that works.
In the poker game of marketing, consumers are so saturated by paid media that they can’t see the game, they just migrate from one image tribe to another as their emotions deliver their loyalties in the form of dollars.
[PAUSE]
DR. WILLIAM FINK:
You see this as bad?
HOWARD CAMPBELL:
Most niche account planners don’t see THE GAME!
They just see themselves on a directive to get representation for their special interest group or client. But, it’s the niche appeal that perpetuates distinct image tribes, that divides the audience.
Most ethnic media are not created to better serve their audience, but to better exploit their target audience, to more efficiently extract money from this group and, to maintain a need for specialized media. The media perpetuates ethnic distinctions because they have a vested interest in producing discrete messages. That’s how they make money, by consumers demanding their own messages.
But, it’s not just a division of ethnicity, it can be age or any psychographic. Adolescence is a marketing tool, teaching kids they have special needs, which means they buy special products.
The average twelve-year-old today buys 20 times the constant dollar value compared with 30 years ago, yet the dollar itself has only gone up seven to twelve times in value, depending on the measurement.
[PAUSE]
But, we’re not here to talk about me. You asked me what Richard was like as a person, as opposed to his ideas.
Frankly, it’s hard to separate the two. He was always going on about one notion or another.
Going to the movies with Bucky was a trip.
DR. WILLIAM FINK:
A trip how?
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