Sunday, September 27, 2009

Pronoia.TV

I want to start a Mastermind, lead by Chuck Pennington, around launching Promoia.Tv on 10/10/10. I'm going to be in this Mastermind. There will be 6 slots available and you are expected to commit to being involved between now and next October, and if you can't continue, that's okay, too. Life happens. That's especially when we need to look for our #interconnectedness. And we only want Mastermind partners for this that can see themselves being successful at launching an Internet TV Channel called Pronoia.Tv

Mondays 11pm Eastern, 10 Central, 9pm Mountain, 8PM Pacific Dennis' time.

Rights are going to be an issue. We're going to need at least one lawyer.

Shell Persuasion 11/5 Amsterdam

ThisIsNotALink

Sunday, April 19, 2009

Taxonomy of Brand Subversion

Liz Boswell proposes we begin by dividing brand subversion in Not-For-Profit vs For-Profit...
Rogue Brand Subversions & Brand Appropriation

If your brand has been hijacked or subverted and You need "reverse branding" help... reach me on Twitter. I can help you diffuse energies faster than you can do alone... @BenMack

Rogue Brand Subversions (Not-For-Profit)
1984...WHO ELSE REMEMBER THESE BUMPER STICKERS?
Brand Parody and Brand Vandalizing For entertainment purposes – the spoof is comic relief making light of “serious” things, talking about things that are sacred for profit & entertainment. (Martha Stewart Living Spoof Magazine) Brand Vandalizing can be categorized together with the

Parody or Spoof – the motive is sheer joy of iconoclasm and desecration. This is another form of entertainment. (Disney Vandalism)
Stakeholders: Consumers, Cultural Critics, Politically or Artistically Motivated Outsiders, profit-motivated entertainers

Brand Satire – For protest purposes and/or bringing things to light about the subject, conscious-raising and political messaging. This is slightly darker than the lighter-hearted parody or vandalism. (Ad Busters Magazine, MindBomb.tv)
Stakeholders: Cultural Critics, Politically or Artistically Motivated Insiders
Brand Hijacking - The Willful Imposter – The purpose of hijacking a brand is to interact with the natural audience of the brand – to provoke a different response to the brand. (The Yes Men)
Stakeholders: Politically or Artistically Motivated Outsiders

Brand Appropriation (For-Profit)
Artists and others appropriate brands for aesthetic reasons. (Warhol, Dali)
Stakeholders: Consumers, Cultural Critics, Politically or Artistically Motivated Outsiders, profit-motivated entertainers

Similar Animal: Commercial Counter-Branding
Parasitic Branding - The creation of deliberate brand confusion, usually for the purposes of attaching to that brand’s profit stream. (Seattle’s Best)
Stakeholders: Competitors, Vendors, other industry stakeholders, (Manufacturers, Retailers or Ad Agencies)

Brand Plagiarizing – Simple copycat of any brand equity elements for profit. (The Yellow Pages; when ALL of the competitors plagiarized the brand cues, they became category generic cues. Fashion Knock-offs)
Stakeholders: Competitors, Vendors, other industry stakeholder, (Manufacturers, Retailers or Ad Agencies)

Controlled Parallel Branding (Counter Cultural) Companies try to generate news and end-run the subversion by creating “parallel brands” and hosting the “means of production” for its consumers: Subservient chicken – Burger King (show website & discuss uses) Whassup – Budweiser (show website & discuss uses)

The company creates a brand that lives separately,which can do things that the regular brand “can’t. This is the “idiotes” position in literature. Discuss the usefulness of this to a company.
Stakeholder: The Original Brand Maker (Manufacturer, Retailer or Ad Agency)

Saturday, October 25, 2008

My face by CreateADream

My face represents many who try hard but don't know,
My face mirrors others who can't see which way to go.
My eyes are like all those who watch TV and read,
The news that instructs us to what we should believe.

How frustrating to one who sees truth in each word,
To stand by and listen to all the absurd.
And niave use of language by those who would sell,
The sheeple a nicely printed ticket to hell.

How sad for the one who sees more clearly than most,
That gatekeepers dictate, are always at post.
To make certain the sheeple know what they want known,
Who for a dollar or position would turn life into stone.

When the voices of ignorance scream inside of your head,
And seek to create colors of poison and dread.
Remember those sheeple really want to see true,
Their intentions are good they're just struggling too.

Please be patient and kind as you seek to inform,
Come to us, take our hand, lead us out of this storm.
Know that many of us want to know all that you know,
With kindness, compassion we'll go the places you go.
It's ok that you sometimes speak over our heads,
In a language we're unsure of, like fnords in our beds.
Still speak with big words to prompt us to explore
We learn from you and truly we want to learn more.

Sweet Ben...

When you see things that hurt you, that cause you to cry,
See my face as that face and then ask yourself why...
The face that adores you would hurt you with words,
Would intintionally wound you with those things that you heard.

Look for love, seek the part that's inside you that sees,
Attacking these faces won't bring you the closeness you seek.
And you'll realize that face with my face in its place,
Represents all those who need your compassion, your goodness and grace.

Friday, September 19, 2008

Wednesday, October 10, 2007

may i say hello

Hello.

I'm looking for my wife.

Wait...

If this is where it has to happen,
then this is where it has to happen.

I'm not letting you get rid of me.
How about that?




This used to be my specialty.
I was good in a living room.

I've performed in literally hundreds
if not 1,000s of living rooms.
I'm grateful you are with me
and giving me such
great space. Thank you!


And now, I just...

Tonight... our little company
had a very big night
.

A very, very big night.

But it wasn't complete
.

It wasn't nearly close
to being complete
.

I couldn't share it with you.

I couldn't hear your voice.

I couldn't laugh about it with you.

I missed my... I missed my wife.

We live in a cynical world.

And we work in a business
of tough competitors.


I love you. You... complete me.

- And I just...
- Shut up!

You had me at "hello".

What a great discussion group.
i miss saying hello to you... even if you aren't my wife. Hi.

... once ...

Saturday, October 6, 2007

hello Tony Blake...


Which Major Arcana Tarot Card Are You?
created with QuizFarm.com
You scored as IV - The Emperor

The Emperor represents power. There is nothing subtle about this Tarot card. The Empress has power through love.The Emperor has power through power. He is in control, he is forceful and ambitious. Nothing will stop him. He is a natural leader, having either been born to the role or having disposed of all those who stood in his way. If well aspected in a Tarot spread this card can indicate success. It represents obstacles overcome, goals reached and ambition fulfilled. If badly aspected it can indicate either weakness or an abuse of power.



IV - The Emperor


100%

फ़ॉर लीज़ बोस्वेल्ल विथ लोवे ऎंड स्कुअलोर.


don't make me do to you what you are expecting... प्लेस.

Sunday, September 30, 2007

please leave a kind welcome in the comments...

ME: Congratulations JANE!

JANE: As a professional copywriter and sales writer for over 20 years, I understand the challenges that today's companies face when it comes to marketing themselves.

ME: Go on...

JANE: You are really interested in my philosophy on writing?

ME: Yes. Extremely so. I'm really interested in your philosophy of writing.

JANE: Okay. Writing for over twenty years has given me a unique perspective on the power of words. Words can hurt or heal, they can criticize or console, and they have the power to turn a 'maybe' into a sale. I understand the power that sales copy and web content have over your customers.

ME: Go on...

Saturday, September 29, 2007

Jane, iwwmi show Marshall the value of being an intellectual rock star...



Dennis Hopper rocks-out in "Fire Coming Out Of The Money's Head." Well done. Dennis, you know how to party.

Friday, September 28, 2007

space play... COSMIC BALLET

Andrea,

I joined the Circus.

Growing up as a magician
I really enjoyed the theatrics
of performing and the satisfaction
of a show well done.

Corporateland was cramping my style.

I found where magicians and clowns
go when they grow up... Platform selling.

If you want to Join My Circus, please visit...
http://ThinkTwoProductsAhead.com PLEASE
BE WARNED... I email my list EVERYDAY
with an email that will have your name and
it also has the first name of the other 23k
across my five primary emailing lists. :-)~
i miss you.

Some of my natural abilities as a performer
have served me well, my knowledge of branding
is what is making me money and there are a whole
host of skills that I'm developing as fast as I can.

My big product launch is on Halloween.

perhaps I've babbled too long about my self.

Last I saw you, you were in a traveling circus of sorts.

Your are settling down I see, getting a respectable
circus tent that is built with bricks and mortar
and creating mini-tents after the first one works.

you in Miami?

peace is good,

Ben

Thursday, September 27, 2007

==>BEN, PLS ACKNOWLDGE last message


Bennie, Ben, Ben. Your crush, she's married. Please see my previous post directly below and comment so that i know you received this...

affectionately,

~Jane

Bennie, Ben. You have a crush on a married woman...




She's married. This painting of hers is named "Husband"

Wednesday, September 26, 2007

nice blog...


"Copywriting isn't just about informing a potential client about your product or service. It is a subtle seduction of the reader, a gentle manipulation of their thoughts and senses, a dance between writer and reader."

ME: She's cute.
JANE: Who's she?

Monday, September 24, 2007

Moving On... 3rd Blog Title...

Moving right along...
in search of good times and good news
with good friends you cant lose
this could become a habit

Opportunity knocks once...
lets reach out and grab it
together we'll nab it..
we'll bus, bike, car or yellow cab it

cab it? Whatever it takes.

The point is to move right along. Note to self ==>Move along, these are not the droids you're looking for.

Sunday, September 23, 2007

...once you..._ _ _ . _ _...your body will follow

Happy Festivus!


It's the 23rdian somewhere in the world.
please move along...

"The Game" ended yesterday at Modnight Albanian Time.

Light-minded folks often compare the trial close to the semi-bluff in poker. This is an intellectual fallacy. A bluff is a bluff is a bluff.

Closers aren't bluffers.

The trial close allows you to capture people in the peak of their interest. You start to close before you enter the room.

"Closing is a science."
--Jeffrey Combs

Fact finding and trial closing are inseparable.

Saturday, September 22, 2007

R.I.P.



They Say It Can't Be Done
with Jake Frank
hear
think2ahead.com

To listen to Ray Edwards grill me about what the heck I saw in Liz Boswell...
listen
http://invisiblebranding.com/

Chekhov's gun...

Reader,

If you put a gun onstage, it must go off.

The Magic Teleseminar presents...
==> LIZ BOSWELL MUST DIE <== a play in three-acts on a teleseminar A gun onstage must go off. Loz Boswell must die... <><><><><><><><><><>
one-time ONLY
Saturday, 1/22
==> Ray Edwards & Co. <== http://tinyurl.com/53k2rc


BANG.

Friday, September 21, 2007

fnords amongst us...

Benjamin,

You are gaining a modicum
of traction.

“I hurt, too. That’s when I turn it up a notch. That’s exactly when you run the extra mile, do 1 more push-up, write 1 more blog and send 1 more email... This is the way of the Bad Ass.”

Howard, I expect more from you.

You, of all people, should feel morally obligated to warn readers about the 23 live fnords embedded in this material.

something like...

Consuming this material may be harmful to your status and safety.

IMPORTANT:
Please read this entire manuscript before trying any of these stunts at home.
Use of these techniques will bring increased attention. Prepare accordingly.
Don’t pick and choose which of these techniques you will implement. After you have read this entire manuscript, either commit to following these instruction in order, in their entirety or stop reading right now.

Continuing to read is agreement of the previous important safety tips or we take zero responsibility for your outcomes.
Individual results may vary.

To uncover and weave your common-thread, please read three books...
1)


2)


3)


23)

This is not a game...

the stakes are high

you are playing poker
without cards

Bennie, Ben,

Wag The Dog.

learn to write
cliffhangers,
aka Zeigarnik them,
use the devices
that compel you
to turn the page
of your favorite novel
or when you are compelled
beyond your control
to click on a link...

http://overcomeeverything.com/forbidden

Here's the story I'm working on...

BINKY BEAR
Why let a few facts get in the
way of great story?

HOWARD CAMPBELL
Because we are what we pre-
tend to be?

BINKY BEAR
That question supports my point!

You should pretend to be valiant
and successful because pretending
these things with amazing realism
is the path to becoming valiant
and successful...

I'm learning to tell myself profitable
stories. Yes, these stories manifest
attraction, and they are of a deeper
order of realism. That's why these
stories work so effectively to make
money. Allow me to explain...

May I get very real with you? I'm going
to swear in a moment. I'll say the
"S" word...

You know the problem with
Hollywood?

They make shit. Unbelievable,
unremarkable shit.

You gotta tell yourself believ-
able stories. If you swear in
real life and then restrict your-
self from hearing swear words
when you go to learn to make
money... what part of your life
is freer? Expand your freedom
to make money and watch your
self flourish with more effective
stories.

Most people overestimate what
they can do in a year and under-
estimate what they can do in 10
years.

You wanna help me make a
movie? We can make a movie
by the end of this year, but let's
give ourselves two years.

I'm not some grungy filmmaker-
wannabee searching for meaning
through a haze of bong-smoke.

I made over $30k the week of my
birthday. I had a great birthday dinner.
Thank you Jodi & Tellman.

But I digress...
It's easy to pick apart bad acting,
short-sighted directing, or the purely
moronic stringing together of words
many of the studios term as prose.

No, I'm talking the lack of REALISM.

Realism. Not a pervasive element
in the modern American cinematic
vision.

Take Wag The Dog for
example. Arguably Pacino's
greatest performance, excepting
The Godfather, Part I, and
Scarface, of course.

Wag The Dog, a masterpiece of
directing, easily Levinson's best. The
acting, the script, cinematography,
all top notch. But, they didn't push the
envelope. What if in Wag the Dog,
Pacino's character really wanted to
get more power.

What if, and here's where it gets tricky.
What if he'd started...

Continued here...

http://overcomeeverything.com/forbidden

then, the opt-in page for teleseminar

homework is to buy Beinhart's book How To Write A Mystery.

(here's the continuation of the story...)

What if, and here's where it gets tricky.
What if he'd started killing hostages?

No mercy, no quarter, meet our
demands or the cute blonde in the
bell bottoms gets one in the back
of the head, bam, splatter. What?
Still no bus? No Energy Bus to take
us to our new Utopia?

How many innocent victims would
they let get sprayed across the
windows before the city reversed
its policy on hostage situations?
And this was 1976. No C.N.N., no
C.N.B.C., no M.T.V. No Internet.
Fast forward to the present, same
situation. Can you imagine the
feeding frenzy of the modern
media? In hours it would be the
top story from Boston to Budapest.
All caught in 150 millimeter zoom,
computer enhanced, and color
corrected. You would practically
taste the brain matter. Six
hostages die. Ten. Twelve.
Twenty. Thirty. Relentless. One
after another. All over a bus, a
plane, and a couple of million
dollars that were federally
insured.

Just a thought. I mean it's not
really within the realm of
conventional cinema, but what
if...?

HOWARD CAMPBELL
You know, this movie of yours, I
don't think it would have worked.

BINKY BEAR
Really? How come?

HOWARD CAMPBELL
(shrugs)
Audiences love happy endings.

BINKY BEAR
Pacino escapes. With the money.

Learn to escape with the money
on The Magic Teleseminar...

The Magic Teleseminar
<><><><><><><><><><>
9/23
9pm Eastern / 6pm Pacific
Dial-In 1(218) 486-1300,
bridge number: 938678
<><><><><><><><><><>

Wednesday, September 19, 2007

==> CENSORED: The Warrior Forum


Bennie, Ben, Ben,

Of course you were pulled down from The Warrior Forum.

"Million Dollar Mike is put to the test..."

over here...
http://www.warriorforum.com/forum/topic.asp?TOPIC_ID=184572 ==>ONLY IT'S GONE! They pulled it down.

Bennie, Ben.

I am taking my job as librarian seriously...

For although in a certain sense
and for light-minded persons,
non-existent things can be more easily
and irresponsibly represented
in words
than existing things,

[PAUSE]
...for the serious and conscientious historian
it is just the reverse.

Nothing is harder,
yet nothing is more necessary,
than to speak of certain things
whose existence is neither demonstrable nor probable.

The very fact that serious
and conscientious men
treat them as existing things,
brings them a step closer to existence
and to the possibility of being born.


DR. WILLIAM FINK:
Who said that?

HOWARD CAMPBELL:
Hesse wrote it. Don’t know if he ever said it.


Love you,

Liz
think==> Dr. Liz Boswell

p.s.
here's the content of the thread:

Thread Title: Million Dollar Mike is put to the test...

Critique me please.

You know the drill, a severely challenged
friend calls you for advice on your expertise
and they really put you on the spot in a
worse and more intense way than you
could have possibly imagined.

YOU LOVE THEM OR HATE THEM and
we call them friends.

I just put Michael Morgan's feet to the fire
and made him do his magic, live. Yes, we
recorded the call and that's why we're
posting here, because you can tell us
if what we cooked up just might work.

THEY SAY IT CAN'T BE DONE...

I just got off the phone with ==> Million Dollar Mike,
(a.k.a. Outsource Profits' Mike Morgan)

Can Million Dollar Mike REALLY translate me?
Can Mike Morgan make sense of Ben?!?!?!?!?

Mike and I discuss...
==> How a book in 1964 spread virally faster than The Davinci Code
did in 2003, by every conceivable method of accounting:
--> More books sold: 12,000,000 to 6,000,000
--> Incidence of readership, AND...
--> Dollars SOLD (in dollars adjusted for inflation)!

AND DURING THIS CONVERSATION...
Million Dollar Mike suggests an analysis of
the embedded DIRECT RESPONSE technology in
The World's Fastest Selling Book of ALL TIMES!

Listen hear.

YES, MIKE SLAMS ME FOR NOT TAKING HIS CURRENT COURSE!

CRITIQUE me PLEASE...

this is an open edit! Say anything you like
and I promise not to flinch or bite...

Please be candid, it is the only way
I'll grow. Mike tells me I have to grow-up
and not be so emotionally volatile on
The Warrior Forum. You agree, right?

After listening to the audio,
please let Million Dollar Mike
and I know if...

1) Revealing the Direct Response TACTICS of
The World's Fastest Selling Book of all times be
a powerful enough ethical bribe?

2) Is "Direct Response Branding" teachable like
how we break it down? In what ways might
we entice visitors to learn a NEW vocabulary
word?

3) What, if anything, did you take-away from this
call and my public display of a request for
attention and consideration?

IS THE CONTENT Million Dollar Mike PRESENTS
worth you time to listen? If so, then in what ways
might we make others desirous to want to learn
this technology?

SHOW me THE MONEY...

Listen hear.

p.s. should I have used the Thread Title
Million Dollar Mike suggested? Doh!

hear

Sunday, September 16, 2007

V. Brattleboro

Dearest Ben,

Echoing admirers is no way to invest your time. Snap out of It, aka 23911420, that's behind you and you will better serve others by letting iT go.

You're neglecting your blogs.

Are you working on your business plan? I know you are. My Google Alerts prompted me to your GUERRILLA MARKETING: MASSIVE PROFITS WITH ZERO WORK book cover. (why's Rezbi apologizing for giving you great feedback?)



I realize I was unfair to you. I saw you as Superman. So, I was treating you as Superman. Every girl in Western culture is supposed to be in love with Superman.

Superman Returns (Widescreen Edition)

You let me down. Of course it doesn't matter. I'm being unfair and --> perception is reality. But why should I suppose you care? You keep bringing up Amelia The Great. What's a girl to think?

Listen Bennie, get your house in order before you go flirting with invitations to marriage. Giving me asbestos gloves in lieu of a ring just doesn't cut It. Not in the least. In fact, that was humiliating.

Figure iT out before you email me again.

Distantly,

Liz

Saturday, September 15, 2007

The Pitchman & The Amazing Rocks?

Ben,

Your buddy Blair Warren appears to question your line of work. Blair appears to be suggesting that your wealth products are nothing more than a great show of a self-fulfilling prophecy.

Have you seen the Northern Lights? Have you kicked-it with the ancient locals? What's this rumor about Peru? In what ways are you truly contributing to every human on this planet getting drinkable water during your lifetime?

Inquiring minds want to know.

Liz

Wednesday, September 12, 2007

Just how far will you go Bennie, Ben?

Ben, you're scaring people. You make fans fear that they need asbestos gloves to work with you.

And, this was brilliant...

Perhaps some herb tea would serve you well.

Hang in there brother, they're taking notice.

Tuesday, September 11, 2007

Linda Welch's story...

audio link is hear...
How to relaunch a seminar


Ben,

You are getting better and better at giving concise advice, but you're no Jay Abraham.

You need work Bennie, Ben.

In what ways might you get Linda the help she needs to successfully re-launch her seminar at a camp in Santa Barbara?

From what I can tell, Internet Marketers usually only attend Internet Marketing seminars. Sure, Kevin Wilke attended a few Peak Potential seminars, but he is extraordinary. And, he has had extraordinary results.

You haven't helped Linda bridge the gap, sweet-pea.

Maybe the solution is having Joost teach his online prospecting, revealing to America how he uses the Internet as his only means of prospecting for his $350,000+ NLP coaching business. That would appeal to both coaches and Internet Marketers. "It's worth testing." who says that? Dr. Conversion.

Now, how can you throw this idea by a bunch of Internet Marketers AND solicit their reactions? How can you test the appeal without doing a launch?

In what ways might you engage these marketers to help Linda? Linda Welch needs folks to mail for her in January.

Take care Bennie.

Love ya,

Liz

Monday, September 10, 2007

CHESS & Think Two Products Ahead

Benjamin,

You withstood a lot of heat this weekend. I know you're tired. You were blowing fire all over the place.

You appear like Josh Waitzkin playing 23 games of chess simultaneously.

For every strategist...
Josh's book is a must read!


Let me see if I understand what you're doing, sweet-pea. You ran a fake fight as an attention garnering mechanism on Michel Fortin's board. You saw the how they stampeded to read the new drama.

Then, you fought your way through the threads on Anthony Blake's board. Sweet-pea, they can't see their behavior on the board impacting their brand because either:
A) They make their money with other target audiences
B) They literally can't see the forrest for the trees
C) They are so engrossed in their group they see it as a private club that is invisible to The Real World

You are a loose-cannon for bringing the marketers to The People. You were dreaming when you tried to bring The People to the marketers. You can bring a whore to knowledge but you can't make her think.

Your Gary Halbert thread over on the Warrior Forum reminds me of something Blair Warren read last year and I thought I’d send you the quote. Here it is:

“A fighting spirit needs a little edge, some anger and hatred to fuel it. So do not sit back and wait for people to get aggressive; irritate and infuriate them deliberately. Feeling cornered by a multitude of people who dislike you, you will fight like hell. Hatred is a powerful emotion. Remember: in any battle you are putting your name and reputation on the line; your enemies will relish your failure. Use that pressure to make yourself fight harder.”
-->Robert Greene, The 33 Strategies of War

Remember?

Keep fighting my friend.


Despite your utter contempt for Jack Trout, use the word that he claims to have invented... Positioning.

Bennie, Ben. You are selling Thinking to an audience that is intimidated by thinking. In order to appeal to your largest entrepreneurial audience you can, you may not use the word "think." Americans would prefer to work hard rather than think and they don't much care for work.

We are in an age that assumes the narrowing trends of specialization to be logical, natural, and desirable. Consequently, society expects all earnestly responsible communication to be crisply brief. . . .

In the meantime, humanity has been deprived of comprehensive understanding.

Specialization has bred feelings of isolation, futility, and confusion in individuals. It has also resulted in the individual's leaving responsibility for thinking and social action to others.

Specialization breeds biases that ultimately aggregate as international and ideological discord, which, in turn, leads to war.

This is the ultimate meme war.

Fondly,

Liz
p.s. Did you put Ross Goldberg up to demanding you apologize? I've never seen you roll-over that quickly. Either that, or he has naked photos of you with a priest.

p.p.s. What's up with this...
==> http://postantidisestablishmentarianism.com/
Are you trying to get into the Guinness Book of World Records?

p.p.p.s. THE WARRIOR FORUM pulled your thread almost immediately after you apologized? That's a really weird choice.

Sunday, September 9, 2007

Ben is pissing people off good...

“When I'm working on a problem, I never think about beauty. I think only how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.”
--R. Buckminster Fuller


Ben Mack,

Hippies in Brattleboro, Vermont
are calling you...

==> an egomaniac

==> an outsider

==> somebody to RUN AWAY from

I HOPE YOU'RE CELEBRATING!!!

Why? BECAUSE ATTENTION IS GOOD
for where you're at in your career.
You need MORE name-awareness.

A Brattleboro Hippie asked you...
"What kind of a viable strategy
is pissing-people-off?"

May I answer that question for you?

It's a GREAT strategy if the immediate
goal is to get massive attention and
discussion within a target audience.

“The things to do are: the things that need doing:
that you see need to be done, and that no one else
seems to see need to be done.

"Then you will conceive your own way of doing
that which needs to be done -- that no one else
has told you to do or how to do it. This will bring out
the real you that often gets buried inside a character
that has acquired a superficial array of behaviors
induced or imposed by others on the individual.”
-- R. Buckminster Fuller

Well done, Ben. You are doing what you see
needs to be done...

The Hippies need to see sustainability
in business requires some sort of
communication plan tired to their
financial goals.

In terms of marketing this idea
to your Brattleboro hippies...

You are in Phase I of AIDA:
I) Attention
II) Interest
III) Desire
IV) Action

Bennie Ben, now that you have
everybody's attention...

What are you going to do
to turn the corner and get
their attention?

"You never change the existing reality
by fighting it. Instead, create a new model
that makes the old one obsolete."
-- R. Buckminster Fuller

Ben, I am doing my best to speak
into your listening. I'm modeling
your emails and stealing your
Bucky quotes.

In Internet Marketing you have
The Alarming Report.

However...
Internet marketers are smarter
than the average bear, let alone
hippies in Brattleboro, Vermont.

You have to find somebody they
already listen to or respect.

Now that you have their attention,
how can you redirect their energies
into exploring profitable communication
strategies?

"We are in an age that assumes
the narrowing trends of specialization
to be logical, natural, and desirable.

"Consequently, society expects all earnestly
responsible communication to be crisply brief. . . .
In the meantime, humanity has been deprived
of comprehensive understanding.

"Specialization has bred feelings of isolation,
futility, and confusion in individuals. It has also
resulted in the individual's leaving responsibility
for thinking and social action to others."
--R. Buckminster Fuller

NOW BEN, HERE'S THE REAL TRICK...

When you have finished, if the solution is not beautiful,
you will know it is wrong, or wasn't enough or wasn't
really an opportunity.

So Ben, when you write on THEIR FORUM BOARD
that whether Common Ground succeeds or fails,
that either way you will have a story to sell...

THAT'S REALLY UGLY OF YOU BEN!

With Fondness,

Liz
Dr. Elisabeth Boswell

Friday, September 7, 2007

an inquiry into value migration...

value migration

Benjamin,

Bennie Mack. Ben, Ben.

repeat after me...
"value migration."

have you read the book
by Harvard Press?

let me save you some
time

it's about information products

the very best thing about
the book is its title meme: Value Migration
Harvard is good like that.

you get the concept. When we transfer
specialized knowledge from one
realm

into another, we have what's called...
Intellectual Capital.

Ben, that's what you do for a living.

==> You are doing something write to get the Gary Halbert meets Thomas Pynchon hear. Did i do that right?

what you should be re-reading is
Savage Girl by Alex...



Define "Paradessence" please.

when we worked together at CCEO
well, i don't want to go there

Your ticking clock is a good literary device, especially since it is real. But... 30 Days has September. And we're on day 7 = 23 days remailing, i mean remaining. RAW: fnord. + 31 =54

54 days. Your math is off. Your clock has an extra day in it...

The Second Skip-The-Skip

The purpose of our day-to-day calendar is to ensure regularity. The goal is that on January 1, we are always at approximately the place on our annual trip around the sun.

It takes Earth 365.24219 days to circumnavigate the sun, not quite 365 and 1/4 days. To make up for this fraction of a day, we add an extra day every four years. However, adding an extra day every four years would eventually through off our calendar from having January 1 reflect a specific portion of our trip around the sun.

So, in years divisible by 100, we skip the leap year. However, this too would be overcompensating for the discrepancy. In 2,000 years, January 1 would equal where we are now on Christmas, December 25. So, in 1582, Pope Gregory implemented a new calendar that skipped a leap year in years ending in 00, except those also divisible by 400.

In 1600, we had the first skip-the-skip of a leap year and in 2000, we’ll have the second.

Here's the love-poem Amy Gilbert
wrote you...

Thirty days hath September,
April, June, and November.
All the rest have thirty-one,
Except February alone,
Which has four and twenty-four
Till leap year gives it one day more.
Though double O years don't adhere,
And skip the twenty-ninth that year.
Every four of those years stray,
And have the leap year anyway.

TRY ADDING MORE CLOCKS.
you want a concert of noise ending
on the same beat.

THE MAIN POINT...
of course, when you charge millions
of dollars for your services you
have to call it something fancy like
captology

pretty clever, huh?

say it with me: "yes it is."

in a different way,

I love you,

Liz
p.s. you really should be renting "medium cool" from your local independent book store.