Ben is pissing people off good...

“When I'm working on a problem, I never think about beauty. I think only how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.”
--R. Buckminster Fuller


Ben Mack,

Hippies in Brattleboro, Vermont
are calling you...

==> an egomaniac

==> an outsider

==> somebody to RUN AWAY from

I HOPE YOU'RE CELEBRATING!!!

Why? BECAUSE ATTENTION IS GOOD
for where you're at in your career.
You need MORE name-awareness.

A Brattleboro Hippie asked you...
"What kind of a viable strategy
is pissing-people-off?"

May I answer that question for you?

It's a GREAT strategy if the immediate
goal is to get massive attention and
discussion within a target audience.

“The things to do are: the things that need doing:
that you see need to be done, and that no one else
seems to see need to be done.

"Then you will conceive your own way of doing
that which needs to be done -- that no one else
has told you to do or how to do it. This will bring out
the real you that often gets buried inside a character
that has acquired a superficial array of behaviors
induced or imposed by others on the individual.”
-- R. Buckminster Fuller

Well done, Ben. You are doing what you see
needs to be done...

The Hippies need to see sustainability
in business requires some sort of
communication plan tired to their
financial goals.

In terms of marketing this idea
to your Brattleboro hippies...

You are in Phase I of AIDA:
I) Attention
II) Interest
III) Desire
IV) Action

Bennie Ben, now that you have
everybody's attention...

What are you going to do
to turn the corner and get
their attention?

"You never change the existing reality
by fighting it. Instead, create a new model
that makes the old one obsolete."
-- R. Buckminster Fuller

Ben, I am doing my best to speak
into your listening. I'm modeling
your emails and stealing your
Bucky quotes.

In Internet Marketing you have
The Alarming Report.

However...
Internet marketers are smarter
than the average bear, let alone
hippies in Brattleboro, Vermont.

You have to find somebody they
already listen to or respect.

Now that you have their attention,
how can you redirect their energies
into exploring profitable communication
strategies?

"We are in an age that assumes
the narrowing trends of specialization
to be logical, natural, and desirable.

"Consequently, society expects all earnestly
responsible communication to be crisply brief. . . .
In the meantime, humanity has been deprived
of comprehensive understanding.

"Specialization has bred feelings of isolation,
futility, and confusion in individuals. It has also
resulted in the individual's leaving responsibility
for thinking and social action to others."
--R. Buckminster Fuller

NOW BEN, HERE'S THE REAL TRICK...

When you have finished, if the solution is not beautiful,
you will know it is wrong, or wasn't enough or wasn't
really an opportunity.

So Ben, when you write on THEIR FORUM BOARD
that whether Common Ground succeeds or fails,
that either way you will have a story to sell...

THAT'S REALLY UGLY OF YOU BEN!

With Fondness,

Liz
Dr. Elisabeth Boswell